Salesmanship

Curtiss-Wright Sales Co. gave a flying party last week for air-curious business leaders of the New York area who had never had a ride in an airplane. At Valley Stream, L. I., hummed expectantly the Company's Ford trimotor. In squads it engulfed intrepid New York businessmen --rubbermen, pianomen, bankers, food-men, hatters, bakers, milkmen, silkmen-- took them up, showed them over Manhattan, brought them down, five tons landing softly.

They got out, shook hands with the pilot, were addressed by Walter Beech, president of Curtiss-Wright Sales Corp., professed themselves satisfactorily air-minded. Curtiss-Wright proposed to take up at least 500 executives during the winter to familiarize them with air travel, make potential customers for passenger air services.

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