Monday, Nov. 11, 1929
New Magazines
Top Notes. Out came a 20-page musical weekly, Top Notes, under the aegis of the established monthly Musical Digest. Ubiquitous Pierre Key, wide-acquaintanced Editor of the monthly, was revealed as Editor of the weekly too. Chatty in tone. Top Notes aimed to be informative; it carried news and comment on musical affairs, radio, musical comedy. Pre-natal influence noted: The New Yorker, Manhattan smartchart.
New Century. Phoenixlike was the Century. Last August Editor Hewitt Hanson Rowland declared that "with added leisure in which to make a better magazine" Century's editors would give their subscribers "added leisure in which to read and reflect"; that the monthly Century would become a quarterly (TIME, Aug. 5). From 1906 to 1928 Century's circulation had dropped from 150,000 to 22,000. Last week, undismayed by the swan song of the quarterly Edinburgh Review (that "modern readers are not willing to wait a quarter of a year" [TIME, Oct. 28]) and in the Review's old colors of blue and buff, that new Century rose from the ashes. Said Editor Howland: "Within these blue and buff covers there are eighty thousand words. They were chosen by eighteen skilled workmen, who joined them together that you might have this record of their ideas and ideals, their doubts and convictions, their theories and experiences. They have unrolled a prospect wide and various across these one hundred and sixty pages, and they have adorned them with truth, as they found it, and with beauty, as they saw it. Their hope is that they may lull you into flattering agreement or sting you into critical dissent." Contributors noted: Editor Henry Hazlitt, Literary Editor of the New York Evening Sun; Psychologist Joseph Jastrow; Financier Matthew S. Sloan. President of the New York Edison Co. Fat was the fledgling Century (160 pages) few (6) its pages of paid advertising. Price: 75-c- the copy, $3 a year.