Monday, May. 13, 1929

Life's Ticket

Life's Tickets

Manhattan is crowded with theatre-ticket agents, scalpers. Agents fill telephone and last-minute orders, make a regular service charge. Scalpers offer last-minute tickets for whatever exorbitant prices can be obtained.

For purposes of advertising, Life, weekly funnypaper, has started a theatre ticket service whereby seats may be obtained at box-office prices by mail orders sent at least one week before the performance date. There is no charge for the service. To combat scalping. Life seats are not delivered to buyers until after 8 p. m. on the performance night.

Last week Life reported receiving many an order, many a thank-you letter telling of good seats, satisfaction.