A.P.

A.P.

Oldest, most conservative of U. S. newsgathering organizations, the Associated Press does not stand still. Kent Cooper, general manager, reported last week to the annual A. P. meeting* in Manhattan, new A. P. departures during the past year:

P: The national conventions of both major political parties were covered by A. P. correspondents from every state, to cater to sectional interest.

P: Both major presidential candidates were attended throughout the campaign by A. P. reportresses, to enlighten women voters.

P: Double and triple wire facilities were supplied to carry daily reports of the New York stock and bond markets throughout the country to satisfy the bullish public.

P: More and better reports of amateur and sectional sporting events were furnished. The U. S. is increasingly sport-news-hungry.

P: Aerial stories, crossword puzzles, Paris fashion reports were added.

P: A world-wide news-photo-gathering service was set up, including telephoto transmission.

Some A. P. signs-of-the-times:

Members discussed whether they should be allowed to broadcast A. P. news--some holding that this cut newspaper sales, others that it provoked public demand for more news.

John Cowles, able young son (31) of the publisher of the Des Moines Register and Tribune, was elected second vice president.

*Opened by President Hoover's speech (TIME, April 29).