Motors, Models

Chrysler Corp. has gone into the low-priced field with the throttle wide open. Item A: the new Plymouth, a four-cylinder car, with Silver-Dome high-compression engine which uses any gasoline, capable of a speed of more than 60 miles per hour, selling for $670 (roadster, coupe) up to $725 (four-door sedan). Item B: the new De Soto, a six-cylinder car selling for less than $1,000. In performance and appearance, it is similar to the new Chrysler 65, a slightly more expensive car. "Much for little" is the idea behind the De Soto.*

Important body changes have been made in the Chrysler 65 and 75, making them leaner of line, cathedral-like. The hoods are higher; the windshields are made of non-shatterable glass (Triplex).

Added to the duties of Walter P. Chrysler was the presidency of Dodge Bros., Inc., on the resignation of E. G. Wilmer.

Buick celebrated its Silver Anniversary with more changes than it has made since 1925. Curves dominate the body lines, following the Cadillac trend. Wheelbases are longer: 116, 121 and 129 inches. Speed, in the two larger models, is stepped up to 75 miles per hour and over.

Cram's Automotive Reports, Inc., predicted last week that 1928 would see the production of 4,399,000 automobiles and trucks--a little less than the 1926 record of 4,503,531. The production figures for the first six months of 1928 are:

1. Chevrolet...................................... 756,657

2. Ford............................................... 219,816/-

3. Willys-Overland, Whippet............ 195,523

4. Hudson-Essex............................... 179,888

5. Oakland-Pontiac............................ 146,573

6. Dodge............................................. 134,795

7. Chrysler............................................ 99,409

8. Buick..................................................99,173

9. Studebaker....................................... 78,926

10. Durant.............................................. 69,597

11. Nash................................................. 69,208

12. Oldsmobile.......................................51,008

13. Hupmobile....................................... 41,033

14. Graham-Paige................................. 38,745

15. Reo................................................... 26,373

16.Packard..............................................25,993

17. Cadillac, La Salle..............................20,146

18. Chandler...........................................16,323

19.Marmon............................................. 15,860

20. Auburn.............................................. 10,933

21. Peerless............................................. 7,507

22. Falcon-Knight.................................... 6,667

23. Moon................................................... 4,298

24. Franklin.............................................. 4,240

25. Lincoln................................................ 4,176

26. Velie.................................................... 3,912

27. Gardner.............................................. 3,870

28. Jordan................................................ 2,584

29. Stutz.................................................... 2,422

30.Stearns-Knight.................................... 1,260

*It was little, swart Fernando De Soto (1499-1542) who discovered the big, fatherly Mississippi River.

/-68,026 of these were produced in June.