"Banks Don't Solicit . . . ."

Last week the Equitable Trust Co., from the great grey pile of its new building in Broad Street, Manhattan, distributed a financial advertisement of fearful implications. Some businessmen already fear a depression impends over the U. S.

And there was no balm in the Equitable Trust's advertisement, which read: "Banks don't solicit expiring accounts. Establish your banking relationship and your credit while conditions are favorable. No doctor is anxious to be called in when the patient is known to be dying. Neither can you expect any bank to want your account when you are in business trouble. . . . Be sure to establish a profitable connection when you are prosperous and in a position to choose."