Rice Campaign

Exhorted E. S. Shoaf, manager of the Jennings, La., Chamber of Commerce: "Rice, which is the principal food of more than one-third of the world's population, does not occupy its rightful place on the menu of the American family simply because rice-growers and millers have not properly advertised their product. Its nutritive value is great compared to that of other common foods." Mr. Shoaf was addressing a conference of rice-growers and millers of the three principal rice-growing states (Arkansas, Texas and Louisiana), meeting last week in New Orleans. They talked about the need for advertising in order to market effectively their annual output of 6,500,000 barrels of rice; planned an aggressive campaign to make the nation rice-conscious. Last week they met again in Jennings and talked about the same.