Le President Affronted

Suppose that U. S. President Coolidge were a bachelor. Then conceive how vexed he would have been last week, if some irresponsible French magazine had displayed a drawing which showed a doll-faced, frivolous-looking woman leaning out over a balcony and captioned ". . . The Wife of the President of the United States. . . ."

Such was precisely the indignity to which M. le President Gaston Doumergue of the French Republic was subjected by a U. S. weekly, the New Yorker. This sophisticated magazine surely possesses at least one employe who knows that M. Doumergue is a bachelor. Yet, last week, the New Yorker, published a full page advertisement of the equally sophisticated monthly Harper's Bazar in which a copy of the Bazar was shown fluttering down from an airplane into the hands of a doll-faced, bobbed-haired woman on a balcony. The caption: THE REAL REASON FOR THE TRANSATLANTIC FLIGHTS

The wife of the President of France

desires an advance copy of the

July Harper's Bazar! YOU can

get Harper's Bazar just

331/2 hours earlier--at

any newsstand.

That two such smart-chart publications should have thus jointly trifled with the bachelorhood of M. Doumergue seemed, to Frenchmen in the U. S., inexcusable.