New Ford, New Rumors

Rumored Specifications. With what purported to be bona fide information, Detroit newspapers last week described the new motor car to be produced by the Ford Motor Co. as having for standard equipment a self-starter, five wire wheels, speedometer, windshield wiper, gasoline gauge, oil gauge, dash light, Houdaille shock absorbers and four-wheel brakes; 34-h.p. engine; gearshift transmission; 104-inch wheel base; selling-price from $450 for the touring model, to $490 for the Fordor sedan and coupe.

Rumor Discounted. Edsel Ford promptly declared: "No statement as to the details of the new cars has been made by the Ford Motor Co. As a matter of actual fact, the specifications for the new models are not yet complete and it would be impossible for anyone, even in the Ford organization, to discuss them with accuracy and with authority."

Rumored Name. One rumor has the new Ford model named "Edison," after Thomas Alva Edison, one of Henry Ford's few close friends.