"Names make news." Last week the following names made the following news:

Herbert Bayard Swope (executive editor of the New York World) and Mrs. Swope had their noses broken, needed surgical stitching, when their motor was sideswiped by an oncoming motor that edged over to the wrong side of Central Ave., Yonkers. The Swope chauffeur and Colyumist Heywood Broun of the World were uninjured in the front seat. Three days later the New York Triplex Safety Glass Co. Inc. shrewdly published an advertisement in the New York World, Times, Herald-Tribune, reproducing the Herald-Tribune's account of the accident (with all names but the Swopes' deleted), with the catchline:

"UNFORTUNATE -- but preventable.--Clear-Vision Triplex

--The glass that will not shatter would have prevented this"

Heywood Campbell Broun wrote in his column for the New York World: "For ages I had been curious to know what would happen if the nose of a great editor were shattered. I find that it bleeds. ... I do not like to come scot-free when friends of mine in the same car are injured. Besides, a great many duties devolve upon the member of the party who is not lacerated. I hailed the passing limousines with hoarse cries of 'Hospital!' and I must say there is no great congestion of Samaritans in Central Avenue."

Premier Stanley Baldwin and his Chancellor of Exchequer, Winston Churchill, were discovered to have been flayed roundly in a new novel by H. G. Wells, to be published in September, as a contribution to the country's coal-mining turmoil.

Baron Ago von Maltzan, (German Ambassador to the U. S.) claimed to have "realized a childhood dream" by gazing upon the Falls of Minnehaha near Minneapolis, Minn. The dream occurred to him 40 years ago when the Baron memorized Poet Longfellow's "Hiawatha."

Henry Ford was attacked by the Gruenepost, a new Sunday newspaper in Berlin, Germany, in an editorial entitled Fort Mit Ford (Away with Ford). Excerpts: "We don't mean away with Ford automobiles . . . [but] Ford prescribes a murderous speed for workers, treating them with savage brutality. . . . Ford now is trying to introduce his methods into Germany. . . . Americans know Ford and cannot be bluffed by him. . . . When he showed an ambition to become President the only response was the laughter of the whole nation."

Governor General Leonard Wood (of the Philippine Islands) was "badly shaken" when, to avoid crashing a pony cart on the Baguio-to-Manila road, his chauffeur swerved his car over a rock pile, into a ditch.

M. Gaston Doumergue (President of France) appeared in a Paris tailor's window, displaying latest men's fashions, in one of the wax effigies of real personages which French shopkeepers are adopting in place of inane, blank-faced wax dummies.

Lord Rosebery (successor in 1894 to William E. Gladstone as Prime Minister of England)* celebrated his 80th birthday on the lawn of his estate at Epsom with a fireworks party. The party was ostensibly in honor of His Lordship's granddaughter, Ruth Primrose, 11, but persons close to His Lordship admitted that he entertains a "passionate fondness" for fireworks.

August Heckscher (Manhattan realty owner and philanthropist, sparse, grey, 78) was discovered to have been sued for nonfulfillment of an alleged "prenuptial" contract to pay $48,000 per annum to Opera Soprano Frieda Hempel, plump, blonde, 41.

Will Rogers (professional funnyman) wrote for the New York Times: "I guess all the sob writers will move over [from the Snyder case] to the Peaches Hempel case now."

Princess Juliana (of Holland) had a birthday and forthwith was inducted to the privy council of her mother, Queen Wilhelmina, a position to which her majority (18 years) entitled her.

William Lyon Phelps (Lampson Professor of English Literature and Public Orator of Yale University) was announced as a "conservatively heterodox" feature writer on "Books & Life" by and for Cyrus Hermann Kotzschmar Curtis' New York Evening Post; was hullabalooed as "perhaps America's best known university professor."

*Since Lord Rosebery there have been eight Prime Ministers of England, successively the Marquis of Salisbury, Arthur James Balfour, Sir Henry Campbell-Bannerman, Herbert Henry Asquith (two ministries), David Lloyd George, Andrew Bonar Law, Stanley Baldwin, Ramsay Macdonald, and again Stanley Baldwin.