"Tittle-Tattle"

Sir Charles Frederick Higham landed at Manhattan last week. His arrival from England had been well foretold. "Advertising Ambassador from Great Britain to the United States" was the epithet cabled ahead of him, and in footnote to the appellation was the information that he was voyaging to spend $200,000 on advertising India tea in U. S. newspapers.

In Manhattan Sir Charles Frederick beamed sunnily. His face is blocky, cheery as a well-fed sea-lion. To admiring newspapermen he at once offered $500 for the picture of the oldest tea drinker in the U. S. He wants to compare that face with the face of Turk Zaro Agha, 154, oldest tea drinker in Europe.

Advertising men hustled him to luncheon at the Manhattan Advertising Club. He gave them a tapestry for their club. Later he presented many a friend with a slim gilt-covered volume that he had written. It contained "epigrams" like the ones Charles Archbold of the National Refining Co. writes for the slate which the wooden boy holds up in front of National Refining gasoline stations. Samples of Sir Charles Frederick's wit: "Love is fanned by a bank draft"; "Crossed cheques cheer cross women"; "A leaf began the fall"; "A little blonde is a dangerous thing"; "There is no fool like an old fool --unless it is a young one"; "Some cats have nine wives"; "Chickens should be well dressed."

His wife did not help him write his book. She is the daughter of the late John Charles Rowe of Buffalo. Said he: "She thought that my epigrams were certainly original." The book's title is Tittle-Tattle.

Sir Charles Frederick's arrival was so blazoned that it practically obscured the arrival, on the same boat, of his chief employer--Sir Thomas Lipton, aging tea purveyor, sportsman.