In Chicago

Chicago's "outer drive" (speedway over reclaimed lake-swamp land from North Side to South Side) will be named for Viking Leif (pronounced Life) Ericsson. Reason: he may have discovered America before Columbus; Columbus is now commonplace as thoroughfare designation; local Norwegians were active.

Said the Chicago Tribune: "Everybody speaks of it as the Outer drive. That is a good name because it is a natural one and a descriptive one. The best place names in cities are the natural ones. . . . We cite the Lake Shore drive, Broadway, the Boston Common. These names are right. They do not offend by disproportion. They come naturally to the tongue. They have character. They belong to the thing. Why strain for a better name when the Outer drive is so certain the right one?"