Monday, Oct. 12, 1925

Christmas

The retail outlook for the coming Christmas is bright. Moreover unlike the famous "silk shirt" Christmas of 1919, the buying promises to extend to many sorts of articles, instead of simply to luxury products. Most of this cheerful outlook is based on present conditions of high employment and high wages.

Two particular trends are anticipated in this year's Christmas goods. First, the blazing colors popularized in London for male attire promise to be outdone in America. Many males will probably be astonished at the color of shirts, cravats, socks, dressing-gowns and even suitings presented to him. Second, a huge tide of foreign goods is now being imported. Better and more German toys will be seen. Fine quality of European glass, stamped leather and silk novelties from England, France, Italy and Czecho-Slovakia are already arriving.