UNIDENTIFIED

By TIME

"Unidentified''

In addition to its comic strips and editorials, the Chicago Tribune publishes on Sunday, a rotogravure section. Last Sunday, a photograph appeared therein of five people smiling at the cameraman through the glare of a midday sun from a piazza of the Westchester Biltmore Country Club of Rye, N. Y. The Tribune printed four names, from left to right, MacDonald Smith, Miss Maureen Orcutt, Miss Glenna Collett, Walter Hagen. Now behind this foursome of renowned golfers, on a step that made him clearly visible above their heads, stood a gentlemen. His well-brushed hair glistened in the sunlight. He wore an amiable expression, as if gratified that his face--a face known, doubtless, to thousands--was once more about to appear in the press.

But when that face glowed on the Tribune's page, no name accompanied it. Instead, quite casually, the editors cast a slur upon him.

"The smiling sheik in the rear," they stated, "is unidentified."

Friends of the gentleman in question who read that slur with mounting fury were not unaware of the explosive buried in the word "sheik". Despite the Tribune's artful coyness, everyone knows that the word, due to its association with certain popular romances, cannot be employed without an implication of libidinousness. Unidentified! The Tribune obviously wished to suggest that the gentleman had crawled up behind the golfers with the idea of rising to his feet just as the camera snapped. If a gentleman known in innumerable homes for his geniality, probity and tact, is not protected on the veranda of his own club from the slurs of the Tribune, who can deem himself safe?