Monday, Sep. 14, 1925

To Boston

The Rogers Peet Co., clothiers, have five stores in Manhattan. Although few of the many Manhattan gentlemen who cover the span between their swaddling and their graveclothes in the sailor-suitings, Norfolks, long pants and cutaways of this concern, have ever beheld, in the flesh, either Mr. Rogers or Mr. Peet, few are without their conception of the personal appearance of these able outfitters. They envision Rogers as a spindling little man, whose pathetic shanks, shrunken torso and desiccated arms, contrast oddly with the twinkling zest of his round impish face, the shrewd pucker of his mobile mouth; they picture Peet as his twin, in all respects identical. For such are the eloquent small figures that have long capered in the advertising columns of theatre programs and daily newspapers, accompanied by a jest, a clothing suggestion and the name of the firm. Last week they began to caper in the press of Boston, informing Bostonians that the Rogers Peet Co. has just purchased the entire capital stock of Macullar, Parker and Co., gents outfitter, giving to that organization the name Rogers Peet.