Florida Enchantment

The trek of ambitious realtors, promoters, sure-fire salesmen and other energetic persons to Florida resembles the Yukon rush, except that it is being made despite heat rather than cold. Advertisements of golden opportunities in Florida land appear everywhere throughout the country. The entire country is speculating upon it. Enthusiasm waxes hottest in Miami, where brokers exhaust voices and nerves from 7:30 a. m. to 12 p. m. daily.

Many hundreds of thousands of persons, apparently, have suddenly conceived the notion of going to Florida this summer, buying some land on a shoestring, splitting it into lots during the fall, and selling at huge profits to a horde of grateful "investors" this winter. In Wall Street this is a familiar process, known technically as "accumulation" and "distribution". It works as long as the investors get real value for their money, and continues for a certain period there- after until the crop of hopeful lambs begins to thin out. Only these who own no Florida land and have no intensions of so doing can judge the outcome dispassionately, and even then there is apt to be somewhat of an attitude of "sour grapes".