Capitalizing Coolidge

"The word was Rayon". . . . Calvin Coolidge, Washington, D. C., April 6, 1925. This legend appeared on the cover of a pamphlet circulated by Bonner, Brooks & Co., No. 1 Wall Street, to promote the sale of stock in the new American Rayon Products Corporation. Scrutiny of the President's recent speeches revealed that he had delivered himself of the following utterance to the National Association of Cotton Manufacturers : "In the course of some researches, preliminary to these remarks, I found myself needing a more accurate definition of a certain trade term, no doubt thoroughly familiar to all of you, than I was able to command. The word was 'Rayon.' But when I pulled down the alleged unabridged dictionary on my desk, I searched in vain for it. I finally found it in a technical handbook." It was not charged that quotation of the President in this instance amounted to fraud, but it was noticed that this was the second attempt this month to capitalize Mr. Coolidge in a stock-selling campaign. The first attempt was made by the De Forest Phonofilm Corporation, which is now under investigation (TIME, May 18, THE PRESS). Annoyance at the White House became perceptible.