Mergers

Taking a page in a rival or brother sheet, The New York Herald-Tribune last week published an advertisement as big as a banner which was headed "The Most Successful of Newspaper Mergers." It went on to state that "the first six months, the critical period in every merger," are now passed. "The circulation statement of The New York Herald-Tribune shows a net paid circulation of more than 92% of The New York Herald and The New York Tribune as filed separately for the same six months of 1923." It furnished the figures.

THE NEW YORK HERALD-TRIBUNE Present Daily Circulation. .. .270,159 Before Merger (Sept. 30, 1923):

Herald 163,864

Tribune 132,729

Percentage lost by merger 7-8%

Last year, there were two other big mergers of Manhattan newspapers-- those in which the Sun married the Globe and the Telegram the Mail. No advertisement as big as a banner has as yet come from either of these combinations. What price glory? The facts: THE NEW YORK SUN-GLOBE

Present Daily Circulation 258,720

Before Merger:

Sun 177,290

Globe 159,786

Percentage lost by merger 23%

THE NEW YORK TELEGRAM-MAIL

Present Daily Circulation 220,707

Before Merger:

Mail 170,340

Telegram 134,045

Percentage lost by merger 28%