FIfth Estate

"Fifth Estate"'

At the World Advertising Conven- tion in London, President O. C. Harn of the Audit Bureau of Circulations (touchstone of the publishing business) reminded his hearers of un mot credited to Stanley Clague of Chicago, also prominent in the A. B. C. Mr. Clague once saluted advertising as "the Fifth Estate" of contemporary society, recalling a salutation of Edmund Burke, famed English orator, who styled the Press "a Fourth Estate," more powerful than the three recognized estates of England in his day--the lords temporal, the lords spiritual, the Commons.