"Cinderella"

A group of men fidgeted on a platform in Waterloo Station, London. Trains puffed in, carriage doors flew open, a host of grinning Americans and Canadians flocked out. The fidgeters, English reception committee of the Associated Advertising Clubs of the World, sprang into action, shook hands, in every direction, loaded the grinners into a fleet of taxis, chugged off with them toward the Strand to the 20th Annual International Advertising Convention.

A reception at the Albert Hall that night, special services in Westminster next day and an inspirational meeting keynoted with "Is War Incurable?" by Fred B. Smith; and the Convention moved out to Wembley. There, crowded into the Conference Hall, the delegates sent up a great shout when a little figure, smart in grey, stepped to the dais. Said the Prince of Wales: "I am very proud to address this "Convention."

Harold Vernon: "Advertising, the Cinderella of business, has now been wooed by Prince Charming."

Viscount Burnham, Chairman: "... The greatest rodeo and business roundup in the world. . . ."

Ambassador Kellogg: "It is well you come at this time."

Calvin Coolidge, via Lou E. Holland of Kansas City, President of the A. A. C. W.: "... My heartiest good wishes and cordial greetings. ... I notice that the emblem of your organization bears a single word, 'Truth.' . . ."

At other sessions, other speakers: Winston Churchill, Francis Sisson, Sir Lawrence Weaver, Sir Charles Higham, Stanley Baldwin, Sir Robert Home, Sir Philip Lloyd-Greame, Sir Louis Arthur Newton (Lord Mayor of London), Stanley Resor, Edward A. Filene, E. W. Beatty, Viscount Leverhulme, E. T. Meredith, Harry Tipper.

Lou E. Holland was reflected President a second time; Jesse H. Neal, of New York, Secretary-Treasurer.

Houston, Tex., was awarded the Convention for 1925.