"Invest"

Tersely, Walter Dill Scott, President of Northwestern University, near Chicago, sought the attention of American investors. He recommended, selling-wise, investment in universities on the basis of past performances.

Than universities, said he, no known investments have yielded, ever will yield, greater dividends to acquisitive man.

His argument : Applied science, the springboard from which society took off for its undisputed "progress" of late centuries, was built in university laboratories by university professors. Witness the following builders with their affiliations, their good works:

Prof. Newton, of Cambridge Univ. -The three laws of motion, foundation of all physics and engineering.

Instrument-maker Watt, of the Univ. of Glasgow -Steam locomotion.

Prof. Faraday, of London -Electro-magnetic induction, whence the dynamo, the telephone, et al.

Prof. Bernoulli, of the Univ. of Basle -The Bernoulli Theorem, basis of much modern hydraulics.

Prof. Maxwell, of Cambridge Univ. -Theory of electro-magnetic waves, realized experimentally by:

Prof. Hertz, of the Univ. of Bonn -Early wireless communication.

Profs. Elster and Geitel of Germany--Early thermionic knowledge, extended by:

Profs. Thomson, of Cambridge Univ. and Richardson, -. of Kings College, London -The essence of long-distance and wireless telephony.

Prof. Armstrong, of Columbia Univ.The "feedback circuit," last factor necessary to popular radio.

Prof, and Mme. Curie, of the Univ. of Paris -Radio-activity, whence cancer cure.

Prof. Moissan, of the Sorbonne -The electric furnace, foundation of electric metallurgical industries.

Prof. Posepni, of the Univ. of Przibram, Bohemia -"The Genesis of Ore Deposits."

Profs. Winchell, of the Univ. of Michigan and White of the Univ. of Wisconsin -"The Anticlinical Theory" of oil and gas accumulations. This and Prof. Posepni's theory are the bases for scientific procedure in mining, in the oil industry.

Mr. Scott regarded the perfection of applied physical science as responsible for an increase of $6,000,000,000 in the annual earnings of 10,000,000 industrial workers of the U. S. -this on a total outlay of $4,000,000 in gifts and taxes for "American institutions of higher learning of all classes." Roughly, the annual dividend rate is 100% from physical sciences alone. Mr. Scott proceeded to cite biologists, their good works.

Prof. Huxley, of the School of Mines, London -Grasped the truths of Charles Darwin, refined, elaborated them to serve as the key to modern biological sciences.

Prof. Schwann, of the Univ. of Louvain -The cell theory of life, whence experimental medicine.

Prof. Pasteur, of the Ecole Normale, Paris -Serum inoculation, destructive to plagues.

Prof. Lister, of Glasgow Univ. -Septic surgery.

Prof. Walter Reed, of George Washington Univ. -Definition of yellow fever, its nature arid transmission, its elimination.

Dr. Banting and Prof. MacLeod, of the Univ. of Toronto -Insulin, the diabetes specific.

Prof. Emil yon Behring, of the Univ. of Halle--Diptheria serum, reducing that mortality rate 90%.

"But", said Mr. Scott, "the most fruitful researches during the 20th Century will probably be conducted not in the natural sciences but in the social sciences. . . There is recognized a need for a thorough rewriting of all our texts on history, economics, politics, sociology, psychology, esthetics, pedagogy, ethics, religion. . . . Funds wisely invested in support of research in the social sciences will yield 100% annually for all time."