Sign War

The movement for removing signboards from the public highways (TIME, March 24, April 7), is spreading rapidly.

P:In Minnesota, the highway employees have removed the last of the advertisements marring the motor roads through that state. Housewives of Crystal Bay, Lake Minnetonka, near Minneapolis, have voted to "boycott all articles advertised on billboards in their vicinity."

P:In Cincinnati, Procter & Gamble, famed manufacturers of Ivory Soap and Crisco, joined the movement to abandon billboards in pictorial locations.

P:In France, the Senate passed a bill, now under consideration in the Chamber of Deputies. The bill, sponsored by M. Biovin-Champeaux, calls for the complete abolishment of all signs marring scenery along railroads and highways within three years, and includes in the ban, signs on house walls. The City of Paris is considering a measure for the abatement of the electric sign nuisance, particularly in the neighborhood of the opera.