Largest in the World

When the Equitable Building on lower Broadway was finished, New Yorkers felt that the climax of big buildings had been reached. But now the Parlex Holding Corporation proposes to outdo it with a mammoth structure at Fourth Avenue and 33rd Street. An entire block, 425 x 197 feet, will be occupied, the new structure when finished will contain 1,458,170 square feet of rental area--about a quarter of a million more than the Equitable Building--and will have 31 stories. The total cost is estimated at between $18,000,000 and $20,000,000. Construction will start this Spring.

Several new features will be incorporated in the new structure, such as apartments and recreational rooms for tenants on the upper floors, halls for conventions, a new automatic control elevator system. The unusual size of the plot has permitted the planning of large single room areas, which are expected to prove desirable to many lines of business.