"Never Pontificates"

Lord Beaverbrook, who with Lord Rothermere comprises the heavenly and omnipotent twins of British journalism, passed through Manhattan en route to his Canadian home. He was caught in passage by a reporter of The New York Times, who elicited this declaration from him: "The New York Times has set a standard far ahead of that maintained by publications of a similar character in Great Britain. I regard it as the greatest newspaper in the world. If it wields a great influence at home and abroad it is perhaps because The New York Times never pontificates."

One of the few important London papers that Lords "Beavermere and Rotherbrook" do not control is The Times, sometimes said to be the best newspaper in the English language.