Monday, Oct. 08, 1923
Advertising Concession
The Government decided to allow advertising on its postage stamps. The concession is to be granted to private companies, who must hand over to the Treasury 60% of their earnings, guarantee a yearly minimum, bind themselves to a three-year contract. An official bulletin invited firms to take advantage of the concession.
Florenz Ziegfeld, theatrical producer of Manhattan, on hearing of this news, immediately telegraphed the U. S. Postmaster General offering to finance an issue of one billion two-cent stamps bearing the likeness of his wife, Miss Billie Burke. Mr. Ziegfeld stated his offer was "made in good faith."