Selling Papers

Addition to the interest (and hence advertising power) of newspapers are suggested by:

1) The St. Louis Post-Despatch, which prints pictures of local debutantes as they look now and as they looked ten years ago. Everybody laughs.

2) A gold-headed cane in Amherst, Mass., the traditional possession of the oldest man in town. It makes a good story every time it gets handed down.

3) Series of articles telling young men how to use the stuff that makes their hair stick down shiny. Fort Wayne (Ind.) men want to use the stuff, but are embarrassed by technical ignorance.

4) A daily interview with some prominent citizen headed " The First Thing I Remember," printed by a Dayton, Ohio, newspaper. It is becoming part of the significant Dayton news.

5) One dollar paid by a Kansas weekly for best descriptions of " My Lucky Accident."